Thursday, March 8, 2018

Tracking And Verification Is The Future For Profitable Postcard Mailers

By Jose Graham


Flex Systems offers several powerful software packages to the direct mail industry and other stemming printing industries. Individually, they produce software packages that handle variable data print and management, mostly for flyers and printers. The going article will lead us through the theme Software review on flex systems Postcard Mailers.

Their flagship product, FlexMail, was initially designed as an inexpensive way of importing data and arranging it on a layout template. In the model, users could include all the appropriate graphics, logos, fonts, and barcodes. Of course, FlexMail still does this, but the number of features has grown. One of FlexMail's most exciting benefits is the sheer number of print drivers Flex Systems has developed and supported.

Especially in the insurance, financial, and healthcare industries. Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are more expensive to produce, and they also include more personalized information. This trend makes it essential to make sure each prospect receives the right material and that some certifiable report can prove accuracy.

Adding camera verification to mailing equipment used to be an expensive endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running through your mailing equipment and binding machines.

It's all done by Flex Systems automatically. FlexMail USPS Mail Processing also offers a lot of extra free features, such as NOCA - MOVE Updates, Palletizing, etc. Flex Stream is a sister product. It allows users to generate documents for intelligent inserting equipment. Someone making variable page statements for inserting material needs unique identifiers. This is how the inserter distinguishes between papers and sets of records.

A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance. And the two stacks even have to be in perfect order or else you'd have to shut everything down to match it up again. In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope (to match the personalized documents inside).

This includes large machines, such as Bell & Howell, Pitney-Bowes, and GBR. It also includes table-top models, such as Neopost, Pitney Bowes, Secap, Hasler, and Formax. But Flex Stream doesn't stop there. A final feature includes a camera interface, which makes it easy to do several things during the printing and inserting stages. It can read a 2D code on a product exiting an inserter or inkjet addressing printer, and "check it off" against the original file. It will also perform 2-way matches on Inserters, by comparing 2D or Data matrix codes.

FlexMail also offers Tracking, for Read / Write or Read and Print on an inserter. So it can read a 2D code on an upstream document (in the inserter) and send the data to an inkjet printer to address a matching name on the outside of the envelope. Flex mail can also use an IBM verification camera, and check it against the original print file. It can also be programmed to shut down the inkjet printer or inserter if the IMB code fails to read.




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