SoundCloud, for those that don't know, is a social platform that focuses on music and audio streaming. You will be able to find a number of music tracks, podcasts, and sound clips if you know what to search for. Depending on your business, SoundCloud could be a major part of your business model as well. Online marketing companies across the board can agree, so here are a few do's & don'ts that you'd be wise to follow.
DO share your content across all channels. You might be proud of your music or audio-related work, but quality isn't enough when it comes to using SoundCloud. According to companies like fishbat, it's equally important to share your work across all channels that you use. These include, but aren't limited to, Facebook, Twitter and Instagram. When you share your work over time - and many online marketing companies will agree - you will slowly but surely build your audience.
DON'T overlook the importance of visuals. SoundCloud is an audio-focused platform, but this doesn't mean that you have to limit yourself to this. With every piece of content that you upload, you can include a picture. This is especially helpful if, for example, you're a musician that wants to draw attention to your albums. By including album art, you bring a visual element into the fold, which only makes your content more engaging and shareable.
DO know that SEO can play a role on SoundCloud. How can search engine optimization be done on an audio-focused site, you may wonder? Keep in mind that when a new piece of content is ready to be uploaded, tags and a description can be included. These will allow relevant keywords to be used, provided they make sense in context with the description in question. If you'd like to use SoundCloud, ensure that SEO is part of your strategy.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
DO share your content across all channels. You might be proud of your music or audio-related work, but quality isn't enough when it comes to using SoundCloud. According to companies like fishbat, it's equally important to share your work across all channels that you use. These include, but aren't limited to, Facebook, Twitter and Instagram. When you share your work over time - and many online marketing companies will agree - you will slowly but surely build your audience.
DON'T overlook the importance of visuals. SoundCloud is an audio-focused platform, but this doesn't mean that you have to limit yourself to this. With every piece of content that you upload, you can include a picture. This is especially helpful if, for example, you're a musician that wants to draw attention to your albums. By including album art, you bring a visual element into the fold, which only makes your content more engaging and shareable.
DO know that SEO can play a role on SoundCloud. How can search engine optimization be done on an audio-focused site, you may wonder? Keep in mind that when a new piece of content is ready to be uploaded, tags and a description can be included. These will allow relevant keywords to be used, provided they make sense in context with the description in question. If you'd like to use SoundCloud, ensure that SEO is part of your strategy.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
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