Tuesday, July 30, 2019

Corporate Event Planning Requires Meticulous Planning

By Douglas Wilson


Even a rudimentary perusal of the social pages in any newspaper or magazine will reveal just how many big events are hosted in every city every year. Corporations often host elaborate functions and they spend a lot of money on making the best possible impression to create a positive image. These functions always have a very specific purpose, however and that is why big businesses make use of the very best professionals in the field of corporate event planning.

The purpose behind events hosted by corporations differs wildly. Many host regular functions to raise money for charity while other functions aim to celebrate business success, to pay homage to valued partners or to unveil new products and services. In order to achieve the purpose of the function and to host a memorable event, businesses spend a lot of money and they want to make absolutely sure that every tiny detail is covered.

There are those that advertise their services as function organizers but that is under the impression that little more than arranging a venue and catering is involved in the process. These organizers will never last in this demanding field. Top organizers are excellent managers and leaders. They communicate well on all levels, are able to coordinate teams and they are highly skilled in creating detailed project plans.

Even the very best function organizers can only meet the expectations of their client if they are fully informed about those expectations. They need to know what the purpose of the functions is, what the budget is, what the guest list will look like and whether the client has any specific preferences on some issues such as the venue or theme. In addition, someone within the client organization must be appointed to liaise with the organizer.

Top organizers know that it is their clients that must receive all credit for a function. They work in the background, investigate all the possible options for the forthcoming function and then present these options to the client for a final decision. They will be ready to brief the client on the pros and cons of every option and make recommendations if asked to do so.

Next, the organizer will develop action plans that cover every eventuality and even the smallest details. Arrangements will be made with all service providers and each team will be given a time table. The role of the organizer is to coordinate all efforts, to make sure that nothing goes wrong and to deal with conflict and other problems. Regular feedback to the client is also of vital importance.

Hiring a top organizer does not come cheap. Their fees are but a drop in the bucket when compared to the overall cost of a major function. Companies that try to save money by organizing their own events learn to their own detriment that this is a recipe for disaster. It is all too easy to overlook small but vitally important details and to thus host a function that will not achieve the desired goals.

Professional organizers allow their clients to relax and to play host to their guests. They do not have to worry about anything and they know that any problems will be dealt with swiftly and behind the scenes. This is what top organizers are paid for.




About the Author:



No comments:

Post a Comment