Tuesday, September 18, 2018

The Do's And Don'ts Of Linkedin For Finance Professionals, By Robert Jain

By Jason McDonald


LinkedIn is the largest social media network for professionals, so it should come as no surprise that those in the world of finance would take advantage of it as well. Let's say that you're new to this industry; perhaps you haven't effectively created a social presence for yourself. LinkedIn is a great place to begin, as names in said industry like Robert Jain will attest. To get started, please follow these do's and don'ts.

For those that plan on becoming finance experts, a complete profile goes a long way. What this means, according to names such as Bob Jain is that you must provide as much information as you can. There are different sections on your profile to complete, including job experience, education, skills, and groups. By completing each section, you'll be on your way to using LinkedIn to your benefit.

You should also consider getting involved in one or more of the many LinkedIn groups. These span a variety of industries, including finance, and the engagement they're capable of is nothing short of remarkable. In fact, in addition to providing your own insight on stories, you may be able to learn new things from others. This level of knowledge goes a long way, especially if you're fresh out of college and just learning the ropes.

There are a few things that you should avoid doing on LinkedIn, though, such as failing to connect with those you know. Every good profile on this social media platform begins somewhere, which means that it's in your best interest to create connections as soon as possible. When you send invites to others, you can add notes, which means that you can personalize said invites as much as you'd like. Simply creating a profile won't do.

It's also worth mentioning that while content sharing and posting is encouraged, it should be done in moderation. As an aspiring professional in the world of finance, you may feel compelled to share your expertise in an article. This goes a long way in reaching out to people and building your LinkedIn presence. If you end up posting too many low-effort articles, however, spam starts to become a problem. Content creation matters, but understand that quality takes precedence over quantity.




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