Saturday, August 6, 2016

Long Island SEO: Optimizing Your Facebook Business Page

By Robert Sutter


When it comes to the ways in which business is seen these days, one cannot overlook the importance of social media. All you have to do is look at Facebook, which contains a number of business pages. These have to be optimized in order to perform well, though, as I'm sure Long Island SEO companies across the board can attest. To better understand what goes into this degree of optimization, here is some information you should remember.

If you're serious about optimizing your Facebook business page - and companies like fishbat can help with this - ensure that the profile is completed. Everything from the right profile picture to links to your other online platforms will make a difference. This will show that all of your information is in order, ultimately resulting in better rankings as well. Any Long Island SEO agency would be able to agree.

There's also the matter of the cover image that your Facebook business page should sport. What this does, in theory, is allow users to recognize what your brand is all about once they click on your page. Not only should this particular image be sized well, but it must feature enough detail so that your brand comes to life. You might want to hire a graphic designer for this purpose, but the results will eventually go a long way in optimizing your page.

Next, understand that keywords are essential for optimizing your Facebook business page. However, you should include them in such a way that they naturally coincide with the content you already have. By doing so, your rankings won't be negatively affected. If anything, the keywords in question will only help your page show up higher, which is the main reason why you should want to optimize it in the first place.

Hopefully these tips have given you a better understanding of how to optimize your Facebook business page. Not only will they help your business rank better on different search engines, but it's possible that you'll see more sales as well. Even though these are among the biggest goals for companies across the board, they won't be solved without effort. Long Island SEO agencies can go a long way in this respect.




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