Friday, July 29, 2016

Linkedin Automation Techniques You Can Leverage

By Kevin Hardy


We're all looking for ways to boost the growth of our business. With the changing sales landscape, you need to stay on top of things. This is where you can use LinkedIn automation.

Using LinkedIn or any other social media platform for sales involves a lot of filtering and organizing data. In fact, data management is one of the most challenging aspects, and the reason LinkedIn automation can generate great value.

Use LinkedIn Automation Tools that Support Group Sharing: Participating in LinkedIn Groups helps you grow your followers and network, but what about sharing content to Groups? You can do this manually or you can use a social sharing tool like Oktopost, Hootsuite or SocialMotus. These let you queue up content to share with LinkedIn Groups.

Rapportive for Reverse Engineering Emails with Gmail and LinkedIn: This is a Chrome Extension that compares email addresses with LinkedIn and other social media accounts. LinkedIn, Twitter, Skype and websites provide the data, then Rapportive displays it all together to give you a great view of your prospect. You can reverse engineer email addresses, then email that person without going through LinkedIn. You can also send LinkedIn connection requests from Rapportive right from Gmail. This is a very easy to use tool that provides a lot of value.

Check Out All-in-One LinkedIn Automation Applications: For a regular monthly subscription you can purchase an all-in-one automation tool like LinkedinBot, Elink Pro or Autopilot. These tools help you create seamless automation strategies to target LinkedIn profiles, LinkedIn Groups, connection requests, exporting data, auto-responding to connection invitations, etc. You need a Premium LinkedIn account and expect to pay up to $100 per month.

Automate Basic Content Sharing. You'd be surprised how few people are actually using LinkedIn automation tools like Hootsuite to automate content sharing. This works best for scheduling and sharing Updates to your stream. This keeps you front and center in your network. However, LinkedIn doesn't allow you to specify what images appear in your status updates if you post with Hootsuite. LinkedIn will usually choose a random image from the target page and replace the URL you submit with a LinkedIn URL. This is usually fine for Updates, but for Posts you definitely want to submit manually directly in LinkedIn.

Keyboard Maestro is a paid automation, text expander and macros app for Mac and iOs devices. TextExpander is a text expansion app with shortcuts and the ability to input saved text from a library you create. This good for sending lots of the same messages.

As you can see there are lots of tools you can use for LinkedIn automation that will improve your efficiency and extend your sales effort.




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