Monday, April 1, 2019

A Guide For Establishing Effective Shareholder Communications

By George Gray


Most of the businesses collapse within their first year of operation. The main reason for this being inadequate capital or mismanagement of resources. If you want to run a successful business, you need to look for people to invest in your firm. The easiest way to do this is by offering shares to potential investors. These people will give you their money and in turn, you will cede a portion of your business ownership. Since they are also owners, you need to develop a Shareholder Communications strategy to keep them informed.

As the manager in this business, maintain transparency with your stockholders. Gone are the days when you could just wash the dirt under the carpet. The advancement of technology and social media makes it easier for information and data to spread easily. You do not want them getting bad news about your business from other sources. Ensure that it is all coming from you.

Develop a positive relationship between the management and shareholders. The management should work on developing a better communication strategy. One that informs all the stakeholders about the happenings of a business even when nothing concrete is happening. Put simply, the administration should always be in touch.

Choose the best method to communicate with all investors. In most cases, you will do this through the annual meetings. However, keep in mind that not all will be able to make to these meetings. Despite this, you need to appraise them on what is happening. Use emails, phone calls or social media to get this message to every investor out there.

Make use of the advancement in technology to communicate your ideas. You do not need to print newsletters and mail them to your investors. Instead, you can send them an email on their inbox. Even better, you can use social media to get the attention of the shareholders as well as potential customers. The exercise will help create value for your firm.

The management team will always have doubts about the best method to use when sharing this information. For instance, the team fears that other firms will get wind of these secrets and implement them in their own businesses. The firm should work towards ensuring they do not leak classified information to competitors.

As a manager, it is your role and responsibility to decide on the information to send your shareholders. If possible, you should send them a comprehensive document on your business operations. But that is not possible as some of the details there would be sensitive to be disbursed to the public. Only the best and experienced managers can get a balance between the need to share information without exposing their secrets. Ensure you are one of them.

A shareholder owns a part of your company. It is only reasonable to share certain information with them on the success of your business. Look for the best method to disclose this information. The communication channel you choose needs to be safe. You do not want your competitors knowing your classified secrets.




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