Tuesday, May 16, 2017

Long Island Advertising Agencies: What Is Mailchimp?

By Arthur Williams


Email marketing is one of the many advertising practices that exist today, so it's no surprise that there exist various tools. MailChimp is one example, but it's one of the most useful. As a matter of fact, it is so worthwhile that it would be a drastic oversight for Long Island advertising agencies to simply disregard it. With this in mind, here are a few things that you should know about MailChimp so that you can use it for your own needs.

For those that aren't familiar with MailChimp, it's essentially a tool that manages your email campaigns. Not only will you be able to easily manage lists of emails, but you can create templates and messages that can be easily recalled. In other words, MailChimp can provide the support your marketing campaign needs. This is a general definition, but it should give you a general understanding as to why the likes of fishbat use it.

Did you know that you can connect your MailChimp account with your various social media presences? There's a good chance that you've spent ample time - years, even - to build your social accounts with followers and connections alike. You can use the emails from your customers, adding them to your MailChimp lists so that you can further expand them. It's not like this is the only tip you can take advantage of though. As a matter of fact, your local fishbat Long Island advertising agency can tell you more.

First and foremost, make sure that you read every last word of the reports you're given. These will help you stay on top of your email marketing campaigns, allowing you to adjust them when need be. Second, test out different methods through MailChimp, particularly when sending emails to people. For example, if you find that shorter subject lines work yield more engagement than longer ones, focus more on the former. These are just a few tips that will help you maximize MailChimp.

MailChimp goes a long way in pushing your email marketing campaigns to higher levels. As a matter of fact, for anyone that doesn't use email, it might be in your best interest to give it focus. After all, in the business world and online, this method of communication stands out. Despite the fact that other communication methods have risen since then, email continues to perform. MailChimp is a tool worth keeping in your arsenal.




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